Jay Luchs

Jay Luchs, a Vice Chairman at Newmark, may be best recognized for his “For Lease” and “Leased” signs on buildings throughout the streets of Los Angeles, but his range in the industry includes representing some of the world’s most notable fashion brands for their retail and office locations, entertainment companies and other businesses in finding their corporate headquarters and for selling investment properties. He takes pride in spending as much of his energy working with small retail brands as on larger deals as the landscape of Los Angeles is very important to him. Being a part of its continuing growth and change while preserving the great history and soul of LA is a top priority for Luchs. 

In 2021 Luchs represented LVMH in their $200 million purchase of the Luxe Hotel on Rodeo Drive. In 2020 he sold 457-459 N Rodeo Drive to the Rueben Brothers for $122 million which he has since leased to a flagship luxury brand taking possession in 2024. In 2018 Luchs assembled four properties on Rodeo Drive and neighboring Beverly Drive on behalf of LVMH in what will become a major development.  

Some of the brands Luchs represents in Los Angeles include Louis Vuitton, Christian Dior, Celine, Loewe, Givenchy, KITH for their West Coast locations (Sunset Strip, West Hollywood; Rodeo Drive, Beverly Hills; Cross Creek Ranch; Malibu) and James Perse (nationally) among many other leaders in the fashion industry. Other brands Luchs has found retail locations for in recent years include Acne Studios, SKIMS, Fred Segal, Aviator Nation, Kitson, RE/DONE and many other fashion brands. Luchs has also represented Equinox Fitness on several other Los Angeles locations.

Luchs takes pride in being a part of building brands’ locations early on and in some cases did first stores for ones that have become globally recognizable names including doing Alo Yoga’s first store which was in Beverly Hills and found James Perse his first retail location on Melrose Avenue many years ago.

Luchs has also enjoyed finding his clients locations for shorter term activations. Some of those include the Louis Vuitton-Supreme collaboration several years ago, the brand Fear of God’s Arts District pop-up as the brand was just getting known and most recently found Louis Vuitton their men's store activation for their designer Pharrell at 8804 Melrose Avenue in West Hollywood.

Luchs has a love for helping street related brands and leased the former Tower Records location at 8801 Sunset Boulevard in West Hollywood to Supreme and brought Bathing Ape to Melrose Avenue, both are permanent locations. 

Luchs also specializes in office locations for fashion brands and entertainment companies. He has found West Coast office headquarters for companies including Louis Vuitton, Christian Dior, Celine, Tom Ford, Brunello Cucinelli, H&M,Kitson, Christian Louboutin, STAUD, YSL and others. He is also tied into the local art community in Los Angeles and has sold artist Alex Israel several buildings for his studio/office. He also leased spaces to Perrotin Gallery, Marian Goodman Gallery, United Talent Agency’s Art Gallery off Civic Center Drive in Beverly Hills and has been involved in representing Gagosian Gallery on some of its projects.

Luchs loves the food culture of Los Angeles and sincerely enjoys finding restaurant operators their locations in the city whether mom and pop businesses to the fanciest dining all play a part in the landscape of the city. Luchs spends a lot of time strategizing with these restaurants. Some restaurants Luchs has found locations for include Craig’s on Melrose Avenue in West Hollywood, Avra in Beverly Hills, Tao Group’s Lavo Sunset Strip with its adjoining Fleur Room Lounge, has represented Madeo, Prince Street Pizza, Drake’s Hollywood, Clark’s Oyster Bar of Austin/Aspen, Pura Vida Miami’s Los Angeles expansion among many others.

Aside from representing brands and corporations in finding locations on their behalf, Luchs and his team also represent over 125 properties on behalf of various landlords from Rodeo Drive to Melrose Avenue, Melrose Place to Abbot Kinney in Venice Beach to the Malibu Cross Creek area to LA’s most sought after locations.

Luchs says he couldn't do it without his amazing team, which he is incredibly grateful for. He has been a top producer at Newmark internationally from 2014 to present day 2024 having closed several billions of dollars of leases and property sales transactions. 

Luchs is from Potomac, Maryland and a graduate of the University of Virginia class of '95. He serves on the board of MOCA's (Museum of Contemporary Art) Acquisition and Collection's Committee. He has proudly lived in Los Angeles since 1995.